Project: Discover
Role: Art Direction & Design
5 Minute Chill campaign from Discover Card, encouraged college students to take a break from studying in order to win cash. Through a variety of on-campus guerrilla marketing, students were directed to a fun website that was filled with all sorts of interactive tips and tools on how to avoid studying. Students were able to create and upload videos showing their own 5 minute chill, as well as vote on their favorites to win.
