Project: BIC Razors
Role: Art Direction & Design
Bic Flex4 Razors teamed up with the Tough Mudder endurance series to bring the Real Guy Challenge campaign to select US event locations. This interactive experience challenged participants with pushups, situps and other contests of strength. Participants also got to grab the new Bic Flex4 razor, while simultaneously being part of Bic’s ongoing support to the Wounded Warrior Project.
